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Kristin07.jpg

About

I love creating things.
More so, I love watching people experience the things I've created.

 

I grew up in a small farm town north of Boston, Massachusetts called Westford. It was a Norman Rockwell type of place; Apple Blossom Parades, Strawberry Festivals, and traveling circuses passing through town. Neighbors would even get dressed up in top hats and coats to sing Christmas Carols outside your front door during the holidays.

The east coast, in my opinion, just feels alive. Alive with ghost stories and secret paths through its lush woods. Alive with all kinds of creativity. Visits back home, especially in the fall, inspire me.

College took me to Northwestern University near Chicago. Another sleepy suburb near a fantastic city - this time one with mouth watering food and blues music. I loved it there and while not checking off every museum to visit from my list, I was busy teaching myself 3D computer animation and enrolling in Radio, Television, and Film classes.

After graduation, I left the Windy City and arrived in Boulder, Colorado. I was quickly swept up in the startup scene and got a front row seat to the internet bubble. I joined a company, Worldprints.com, as it's fifth employee. Our desks were in a garage and propped up on boxes so that the melting snow didn't get to them. Within a year, Wordprints.com sold to Excite@Home for $85 million. Then Excite@Home imploded and our stock was worth nothing. This was a classic experience for that time period. It gave me a taste for the excitement around startups that would later play a big role in my career.

A few startups later, I knew it was time to branch out on my own. I started Slice of Lime which originally was positioned as a mobile application agency. This was in 2001, and focusing on mobile was a tad premature. Nonetheless, I got to work on my own apps. The most popular app was called "You've Got Snow" and it delivered the snow report to your WAP-enabled cell phone, Palm Pilot, or Pocket PC. Yes, it was 2001.

As Slice of Lime grew, I brought on a business partner and we began to understand that one thing we were doing naturally was actually a huge differentiator; a focus on "strategy first." This insistence on connecting with the user of a product before designing has evolved over 13 years into a sophisticated UX Design practice at Slice of Lime. We now work with startup companies and enterprise companies to help them think through the best possible user experience. It all starts with observing and talking to users.

As the company has grown, so has my family. I met my beautiful wife, Kristin, in Boulder and we have two adorable girls, ages 2 and 4. We love our life here in Colorado and the chance to expose our kids to the beautiful foothills and Rocky Mountains just a few steps from our front door.

 

 

 

For those who prefer the basics, you can visit me on LinkedIn here or get the super basic info below.

Work

CEO at Slice of Lime
2001-present

Mentor, Boomtown
2014

Mentor, Techstars
2013-present

Board of Directors, Built In Colorado
2013-present

Boulder Ambassader
2008-present

Instructor, Boulder Digital Arts
2008-present

Education

Northwestern University
BS, Radio, Television, and Film
1994 – 1997

Publications

Bright, Shiny Objects and the Art of Saying "No"
uGurus

Rapid Prototyping for Early State Start-Ups
UX Magazine

Client Empathy
Built in Colorado

Snowflakes Don't Wear Pants
Self Published

Honors & Awards

40 Under 40
2011, Boulder County Business Report

Mercury Awards Top 100 Fastest Growing Company in Boulder County under 2MM in revenue, 2012

Mercury Awards Top 100 Fastest Growing Company in Boulder County under 2MM in revenue, 2011

Boulder County Business Report Top 10 Web Agencies 2011

Mercury Awards Top 100 Fastest Growing Company in Boulder County under 2MM in revenue, 2009

Mercury Awards Top 100 Fastest Growing Company in Boulder County under 2MM in revenue, 2008

Mercury Awards Top 100 Fastest Growing Company in Boulder County under 2MM in revenue, 2007

Mercury Awards Top 100 Fastest Growing Company in Boulder County under 2MM in revenue, 2006

Mercury Awards Top 100 Fastest Growing Company in Boulder County under 2MM in revenue, 2005