I love creating things.
More so, I love watching people experience the things I've created.
I grew up in a small farm town north of Boston, Massachusetts called Westford. It was a Norman Rockwell type of place; Apple Blossom Parades, Strawberry Festivals, and traveling circuses passing through town. Neighbors would even get dressed up in top hats and coats to sing Christmas Carols outside your front door during the holidays.
The east coast, in my opinion, just feels alive. Alive with ghost stories and secret paths through its lush woods. Alive with all kinds of creativity. Visits back home, especially in the fall, inspire me.
College took me to Northwestern University near Chicago. Another sleepy suburb near a fantastic city - this time one with mouth watering food and blues music. I loved it there and while not checking off every museum to visit from my list, I was busy teaching myself 3D computer animation and enrolling in Radio, Television, and Film classes.
After graduation, I left the Windy City and arrived in Boulder, Colorado. I was quickly swept up in the startup scene and got a front row seat to the internet bubble. I joined a company, Worldprints.com, as it's fifth employee. Our desks were in a garage and propped up on boxes so that the melting snow didn't get to them. Within a year, Wordprints.com sold to Excite@Home for $85 million. Then Excite@Home imploded and our stock was worth nothing. This was a classic experience for that time period. It gave me a taste for the excitement around startups that would later play a big role in my career.
A few startups later, I knew it was time to branch out on my own. I started Slice of Lime which originally was positioned as a mobile application agency. This was in 2001, and focusing on mobile was a tad premature. Nonetheless, I got to work on my own apps. The most popular app was called "You've Got Snow" and it delivered the snow report to your WAP-enabled cell phone, Palm Pilot, or Pocket PC. Yes, it was 2001.
As Slice of Lime grew, I brought on a business partner and we began to understand that one thing we were doing naturally was actually a huge differentiator; a focus on "strategy first." This insistence on connecting with the user of a product before designing has evolved over 15 years into a sophisticated UX Design practice at Slice of Lime. We now work with startup companies and enterprise companies to help them think through the best possible user experience. It all starts with observing and talking to users.
As the company has grown, so has my family. I met my beautiful wife, Kristin, in Boulder and we have two adorable girls, ages 2 and 4. We love our life here in Colorado and the chance to expose our kids to the beautiful foothills and Rocky Mountains just a few steps from our front door.
These days, when I'm not working on Slice of Lime and other side projects, you'll find me trail running through the mountains of Colorado.
For those who prefer the basics, you can visit me on LinkedIn here or get the super basic info below.
CEO at Slice of Lime
Board of Directors, Built In Colorado
Instructor, Boulder Digital Arts
BS, Radio, Television, and Film
1994 – 1997
Rapid Prototyping for Early State Start-Ups
Built in Colorado
Snowflakes Don't Wear Pants
Honors & Awards
Most Effective UX Agency
2015, UX Magazine
2014, Inc. Magazine
Top 100 Places to Work
2014, Outside Magazine
Top 250 Private Companies
Colorado Biz Magazine
DevelopHer Toy & Game Challenge
40 Under 40
2011, Boulder County Business Report
Mercury Awards Top 100 (#16) Fastest Growing Company in Boulder County with revenue between $1.5MM - $2.6MM in revenue, 2014
Mercury Awards Top 100 Fastest Growing Company in Boulder County under 2MM in revenue, 2013
Mercury Awards Top 100 Fastest Growing Company in Boulder County under 2MM in revenue, 2012
Mercury Awards Top 100 Fastest Growing Company in Boulder County under 2MM in revenue, 2011
Boulder County Business Report Top 10 Web Agencies 2011
Mercury Awards Top 100 Fastest Growing Company in Boulder County under 2MM in revenue, 2009
Mercury Awards Top 100 Fastest Growing Company in Boulder County under 2MM in revenue, 2008
Mercury Awards Top 100 Fastest Growing Company in Boulder County under 2MM in revenue, 2007
Mercury Awards Top 100 Fastest Growing Company in Boulder County under 2MM in revenue, 2006
Mercury Awards Top 100 Fastest Growing Company in Boulder County under 2MM in revenue, 2005